PRIVACY NOTICE – LEMCO GROUP HOTEL UNIT

In compliance with Colombian legislation on the protection of personal data, OPERADORA HABITEL S.A.S., HABITEL S.A.S., and LEMCO S.A.S. (Hotel Unit of Grupo Lemco) hereby inform that they are responsible for the processing of personal data collected in the course of their commercial, contractual, labor, and hotel service activities.

1. Purposes of Data Processing
Personal data may be processed for the following purposes:
•    Managing reservations, lodging, events, inquiries, complaints, and requests.
•    Administering contractual, commercial, or labor relationships.
•    Sending communications related to services, promotions, and updates, with the holder’s prior authorization.
•    Complying with legal, contractual, and regulatory obligations.
•    Implementing improvements in products, services, and user experience.
•    Any other purpose disclosed and authorized by the data subject at the time of collection.

2. Rights of Data Subjects
In accordance with applicable law, data subjects have the right to:
•    Access, update, and correct their personal data.
•    Request proof of the authorization granted for data processing.
•    Be informed about the use of their personal data.
•    Revoke authorization or request the deletion of data, except when a legal or contractual obligation prevents it.

3. Exercise of Rights
Data subjects may exercise their rights and submit inquiries, claims, or requests through the following channels:
•    Email: protecciondedatos@lemco.co
•    Telephone: (601) 419 9999
•    Address: Avenida Calle 26 No. 100-97, Bogotá D.C., Colombia
•    Web form: www.habitelhotels.com

4. Security Measures
The Hotel Unit of Grupo Lemco implements reasonable technical, administrative, and human measures to protect personal data and prevent its loss, misuse, unauthorized access, or alteration.

5. Amendments to the Privacy Notice
This Privacy Notice may be updated at any time to reflect regulatory or internal changes. Updates will be made available through our official channels and in the Grupo Lemco Personal Data Processing Policy.